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AR Workshops hit Singapore on May 28 and 29

In today’s competitive technology market, IT industry analysts have become increasingly important opinion leaders, with influence over a range of user purchasing decisions as well as helping shape sales and marketing strategies for vendors and channel players. Building mindshare and momentum with these influencers is not just a matter of luck; it requires knowledge, […]

Waqas Ahmed | May 12th, 2008 | Continued

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‘Influencer relations’ must not throw out the baby with the bathwater

The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences, such as industry analysts and the media. In particular, its would be quite mistaken to think that because ‘influencers’ are influential, that analysts and journalists are not. Sadly, that seems to […]

Duncan Chapple | May 2nd, 2008 | Continued

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Lisbon seminar helps AR managers build AR momentum

Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June: in Lisbon on Monday June 9 […]

Blog | April 28th, 2008 | Continued

About Lighthouse

Firms selling high-value software, services or hardware are recognising the increasing impact of industry analysts on their customers. Firms like Cable & Wireless, McAfee, Hitachi and Unisys value Lighthouse Analyst Relations because it is the only global industry analyst relations consultancy, with experts in the US, Europe and the Asia-Pacific region. Our dedicated AR team […]

Analyst Equity - new on our blog

Datamonitor’s playbook offers Ovum a different future

Datamonitor CEO Mark Meek met us last week to explain to us his plans for Ovum. A touchstone in the conversation was the highly effective turn-around of Datamonitor’s once-struggling health-care business at the start of this decade. His direct involvement in that appears to have given him a well-formed and specific understanding of the […]

16May2008 | Duncan Chapple | 0 comments | Continued

Barco moves up in the Lighthouse Systems Index

April has been a quiet month for the Lighthouse Systems Index with no major upsets in the top ranking. However, lower down the order Barco, which specializes in developing and designing visualization products, has improved its rank this month by notching up 4 positions. The firm has recently launched a high definition LCD display claiming […]

14May2008 | Waqas Ahmed | 0 comments | Continued

Credo 5: AR should put analysts’ needs before firm structure

We’re now half-way through our Credo series, which outlines ten principles we seek to convince AR managers to share. Our fifth credo is the notion that analyst relations teams should be organized around the information needs of industry analysts, rather than being driven by firm structures.
The first four principles discuss various forms of the alignment […]

9May2008 | Duncan Chapple | 0 comments | Continued

Current Analysis caught in the spotlight

Over the last few years Current Analysis has gained increasing profile with telecom operators and vendors. The firm’s attractive and digestible research has won it many tens of thousands of users across its client organisations. As we first discussed in 2005, its immediate reaction to industry events has given it an almost unique space in […]

7May2008 | Duncan Chapple | 0 comments | Continued

Verisign leaps up in the Lighthouse Services Index

Verisign is the most prominent gainer of analyst focus this month as it has jumped up 9 positions and is now ranked 17th. The firm has been recognized as the “Best Security Company of the Year“. However, apparently the biggest boost to its ranking has come from a series of research by Gartner on the […]

6May2008 | Waqas Ahmed | 0 comments | Continued

Start-ups need to evaluate analysts carefully

In a meeting today, with a US start-up looking to win clients in Europe’s financial sector, I went over a number of the factors that new firms need to consider about industry analysts. There’s some strong general guidance on this topic, which outlines some of the mistaken grounds for cautious engagement with the analyst […]

5May2008 | Duncan Chapple | 0 comments | Continued
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